Services.
Three retainer tiers and a one-off diagnostic sprint. I'll tell you which one you actually need. Everything is delivered remotely across Australia and New Zealand, quarter to quarter, with no lock-in.
Start with a free audit →What you get.
Direction
The part most businesses are missing. Not more activity. Someone accountable for what the activity returns.
Execution
If you don't have a team to execute, I'm not going to hand you a plan and wish you luck.
Retainers.
Pick the model that fits your stage. Move between tiers at the end of any quarter. Most clients start at Growth and adjust once the roadmap is clear.
01 · Essentials
For businesses with a capable team or agency already in place who need senior direction above them.
02 · Growth
Four to six days a month alongside your team, owning the funnel end to end.
03 · Director
A full marketing function without the full-time salary, on a structured weekly cadence.
All figures AUD, ex GST · Quarter-to-quarter · Remote across AU & NZ
One-off option.
Not ready for a retainer? Two weeks, one deliverable: a forensic read of your digital operation and a twelve-month roadmap you own outright, whether or not we work together afterwards.
Every dollar traced to what it returned, across every channel you run.
Whether the numbers your team reports are real, and what to fix first.
Where you sit in market, and the gaps worth attacking this year.
Sequenced, costed, and written for a board to sign off.
The maths.
Plus recruitment fees, leave, tools, and a three-month ramp before the first decision lands.
No super, no leave, no recruitment fee. Quarter to quarter. Working in week one.
The honest version: once your operation needs daily executive presence, hire full-time. Until then, you're paying a salary for availability you don't use.
Fit.
How it starts.
STEP 01
Written diagnostic in five business days. Yours whether we work together or not.
STEP 02
We walk the findings and work out whether there's a fit. No charge.
STEP 03
A two-week deep audit from $3,500, with a 12-month roadmap as the deliverable.
STEP 04
Quarter to quarter. Working in week one. Leave at the end of any quarter.
Frequently asked.
Senior digital leadership on a retainer: the strategy, ownership of the performance numbers reported to your board or leadership team, and accountability held over the agencies and vendors already on your payroll. Engagements typically run one to six days a month over six to twelve months.
An equivalent full-time digital director in Australia is $180,000 to $280,000 plus superannuation, before recruitment fees, leave and tooling. Retainers here run $2,500 to $6,000 per month depending on scope, with no on-costs and no notice period beyond the quarter.
When the operation needs daily executive presence. Fractional makes sense while annual marketing spend justifies senior oversight, usually $250,000+ across media and headcount, but the role doesn't yet need five days a week. Common triggers for starting fractional: scaling past $5M revenue, replacing an underperforming agency, preparing for a capital raise, or bridging to a full-time CMO hire.
Both, in that order. Direction is what you're buying: strategy, performance ownership, holding vendors accountable. But if you don't have a team to execute, I'm not going to hand you a plan and wish you luck. I build campaigns, fix tracking and attribution, and run launches myself. Day to day that means Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Data Studio and Automation. I work alongside whatever CRM you run, whether that's HubSpot, Salesforce or Dynamics. I'm not a CRM implementer. My focus is the marketing layer.
Usually they stay and get better. Most agency relationships underperform because nobody senior on the client side is setting the brief or reading the numbers properly. I fix that first. If the relationship still isn't working after a quarter of proper management, I'll say so plainly and help you run a replacement process.
Onboarding takes a week: account access, a look at the last 90 days, and a conversation with whoever owns the revenue number. Real work begins in week one. There's no three-month ramp because there's no organisation to learn my way around.
Yes. Every engagement is delivered remotely across Australia and New Zealand. New Zealand clients are a regular part of the book, since I spent years working in that market.
A free ad audit, back in writing within five business days. Either I can help and I'll show you where, or I can't and I'll tell you who can.